Inspired by 12-year-old Jessie Rees (4/8/99-1/5/12), NEGU stands for Never Ever Give Up, and was Jessie’s motto and message that she shared with as many people as possible during her courageous fight. 5% of the purchase price* from this bracelet will be donated to the Jessie Rees Foundation to help them encourage and support kids and families fighting cancer to Never Ever Give Up!
If you'd like to learn more about our Charity donation percentages, click here.